AI-Powered Investment Platform

Smart Money Starts Here

An AI-powered investment platform helping Indian investors build wealth through disciplined investing, research, and technology.

₹0
Guaranteed claims — none made
NISM
Certified Advisory
SEBI
Compliant Process
Free Demat Account Opening
SEBI-Compliant Informational Content
Secure, Transparent Process
Investor-First Approach
Services

Every path to wealth, in one place

From direct equity to estate planning — guided by a certified dealer, not a generic algorithm.

Unlisted Shares

Pre-IPO & unlisted shares

Get early access to companies before they list — competitively priced, with a dedicated desk negotiating on your behalf.

Don't see the company you're looking for?

We source most actively-traded unlisted shares on request, and negotiate on price for larger lot sizes.

Prices shown are indicative and change frequently based on market demand and lot size — always confirm the live price with your dealer before transacting. Unlisted shares are illiquid and carry higher risk than listed shares; not a recommendation to buy.

Health Insurance

Health cover, matched to your family

We work across multiple insurers to match you with the right plan — compare claim settlement ratios below, or let our advisors shortlist for you.

InsurerClaim Settlement Ratio*Notes
Star Health99.06%Highest CSR among standalone health insurers
Care Health Insurance96.74%Large hospital network, fast cashless approval
Aditya Birla Health95.64%Strong wellness/rewards program
Niva Bupa92.39%Popular for flexible, benefit-rich plans
ManipalCigna88.64%Lower CSR than the above peers

*Claim Settlement Ratio figures are approximate, based on IRDAI-reported data for FY 2024–25 as compiled by third-party analysts, and vary slightly by source and reporting period. Always verify the latest figures on the IRDAI website or with your advisor before deciding. CSR reflects the % of claims settled and is one factor among several (network hospitals, premium, waiting periods, sum insured) to weigh when choosing a policy.

PMS & AIF

For investors ready to go beyond mutual funds

Portfolio Management Services and Alternative Investment Funds — professionally managed, higher-ticket strategies for sophisticated investors.

CategoryMin. InvestmentTypical Lock-inIllustrative Return Range*Best Suited For
Equity PMS₹50 lakhNone (open-ended)12–16% CAGRHNIs wanting direct stock ownership
Multi-Asset PMS₹50 lakhNone (open-ended)10–13% CAGRLower volatility, diversified HNIs
AIF Category II₹1 crore3–7 years (close-ended)14–18% CAGRPrivate equity / private credit exposure
AIF Category III₹1 crore1–3 years15–20% CAGRInvestors comfortable with derivatives/leverage risk

*Illustrative category ranges only, not the performance of any specific product, and not a guarantee — actual returns vary by manager, strategy, and market cycle. We don't publish specific PMS/AIF scheme recommendations here; contact us and an expert will match a current, SEBI-registered product to your goals and risk profile.

Why SMS Capital

Where AI meets a human who's accountable

Discount brokers give you a terminal. Traditional advisors give you a phone call. SMS Capital gives you both, and the research to back it.

CapabilitySMS CapitalDiscount BrokersTraditional Advisors
AI AssistanceYesNoNo
Human GuidanceYesNoYes
ResearchYesLimitedLimited
WhatsApp SupportYesNoNo
Portfolio ReviewsYesNoLimited
Investor EducationYesLimitedNo
Dedicated AdvisorYesNoYes
AI Research Center

Market dashboard

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Sector heatmap

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Currently Running IPOs

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Upcoming IPOs

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Market news

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Daily Research Automation

Today's report, in one place

Generated automatically every morning and sent out on Telegram, email, and WhatsApp — the same report, ready to download here.

Daily Market Report

SMS Capital Research — PDF

Market snapshot, sector view, and watchlist ideas, generated by the same automated workflow that runs your daily Telegram, email, and WhatsApp report.

This link is connected to your live n8n report automation — it always opens today's PDF.

PDF
Calculators

See your money grow, before you invest it

A live SIP calculator — drag the sliders. Estimates only; actual returns are market-linked and not guaranteed.

SIP
Lumpsum
SWP
Tax Saving
EMI
Retirement
Goal Planning
Estimated future value
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Invested
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Est. gains
Learning Academy

Guides, in Hindi, English, aur Hinglish

Beginner se advanced tak — demat, SIP, IPO, aur tax-saving par practical guides, jaisa hum manishunfilterd par likhte hain.

What clients say

Testimonials

Get Started

Opening an account takes 5 steps

FAQs

Common questions, answered

Everything investors usually ask before opening an account or using our tools.

What is SMS Capital and what services do you offer?+

SMS Capital is an investment platform based in Lucknow that helps investors open demat accounts, access daily market research reports, and use free tools like SIP, Lumpsum, SWP, and tax-saving calculators to plan their investments.

How do I open a demat account through SMS Capital?+

You can start the process by tapping "Open Account" on this website, which walks you through the 5-step onboarding flow, or reach out directly via WhatsApp or a call and our team will guide you through document submission and verification.

Is SMS Capital a SEBI registered investment adviser?+

SMS Capital assists with demat account opening and investor education. We are not a SEBI registered Investment Adviser or Research Analyst, and nothing on this site is personalised investment advice or a buy/sell recommendation.

What is the Daily Research Report and how do I get it?+

Every morning our automated research workflow generates a market snapshot with sector views and watchlist ideas, delivered via Telegram, email, and WhatsApp, and always available to download as a PDF from the Research section of this site.

Are the SIP, Lumpsum, SWP, and tax-saving calculators free to use?+

Yes, all calculators on this website are completely free and require no login or account opening to use. They're meant to help you estimate returns and plan investments before you decide anything.

What documents are required to open a demat account?+

Typically you'll need PAN card, Aadhaar card, a cancelled cheque or bank statement, a passport-size photo, and your signature for the account opening form. Our team will confirm the exact list based on the broker/depository partner used.

Does SMS Capital charge any fee for account opening?+

Account opening assistance through SMS Capital does not carry a separate advisory fee from us; any brokerage account-opening or annual maintenance charges are set by the broker/depository partner and shared with you upfront.

How can I talk to an advisor or book a meeting?+

Tap the "Book Meeting" button floating on the site to message us directly on WhatsApp, or use the Contact section below to call, email, or find our Lucknow office on the map.

Does SMS Capital offer zero brokerage trading?+

SMS Capital operates as a full-service broking partner, so brokerage is charged as per the applicable plan rather than a zero-brokerage model. We share the exact charges upfront before you open an account, so there are no surprises.

What is the minimum amount to start a SIP?+

Most mutual fund schemes allow SIPs starting from as little as ₹500 per month, though the exact minimum depends on the specific fund you choose. Our team can help you shortlist SIPs that fit your monthly budget.

Can I trade in Futures & Options (F&O) through SMS Capital?+

Yes, once your trading account is active you can trade in equity derivatives (Futures & Options) alongside cash market equity, intraday, and delivery trading — all through the same account.

Can I apply for IPOs through my SMS Capital trading account?+

Yes, once your demat and trading account is active, you can apply for upcoming IPOs directly, and our research updates flag notable IPOs as they open.

Do you only serve clients in Lucknow, or can I invest from anywhere in India?+

While our office is based in Alambagh, Lucknow, the entire account opening, trading, and investment process is fully online — so we work with clients across India, not just in Lucknow.

Can I invest in bonds, NCDs, or government securities through SMS Capital?+

Yes, we help investors access PSU bonds, corporate bonds, tax-free bonds, NCDs, and government securities including treasury bills and dated G-Secs, based on your risk appetite and investment horizon.

Contact

Let's talk about your money

Send a message, or reach us directly — whichever's easier for you.

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Email
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📍
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Save the SMS Capital contact, message on WhatsApp, or book a call — whichever's fastest for you.

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SMS Capital AI Assistant
Hi, I'm your AI research assistant. Ask me about stocks, mutual funds, IPOs, or use the calculators above.
What's a good way to start SIP investing?
Start small and stay consistent — the calculator above shows how monthly SIPs compound over time. I can connect you with an advisor for a personalised plan.
DE
Direct Equity

Direct Equity

💡 What it is

🛠️ How it works
    📊 Illustrative example

    Illustrative only — not a guarantee. Actual returns depend on market conditions and product selection.

    🏷️ Categories to explore

    We don't publish specific fund or scheme recommendations here — an expert will match a specific product to your goals and risk profile.

    💬 Connect with an Expert
    NSE

    Reliance Industries

    ₹2,945.60
    +18.40 (0.63%)
    52W High
    ₹3,217
    52W Low
    ₹2,220
    P/E
    24.6
    Market Cap
    ₹19.9L Cr
    Volume
    6.2M
    AI Score
    7.4/10

    AI summary: placeholder sentiment reads moderately bullish on sector tailwinds. Not investment advice — for informational purposes only.