Privacy Policy
Last updated: 15 July 2026
SMS Capital ("we", "us", "our"), based in Alambagh, Lucknow, Uttar Pradesh — 226005, respects your privacy. This policy explains what information we collect through this website, how we use it, and the choices you have.
1. Information We Collect
We collect information you voluntarily provide, including:
- Name, phone number, and email address submitted through our contact form
- The topic and message content you enter when reaching out to us
- Communications you send us via WhatsApp, phone, or email
We do not collect financial account details, PAN, Aadhaar, or KYC documents through this website. Any such documents are collected separately as part of your account opening process with our broking partner, Aditya Birla Money Ltd (ABML), under their own data handling and KYC procedures.
2. How We Use Your Information
- To respond to your enquiries about our services
- To assist with demat/trading account opening (in coordination with ABML, our broking partner)
- To send you requested information such as research reports, calculators, or investment guides
- To improve our website and services
3. Third-Party Sharing
We do not sell your personal information. We may share limited contact details with:
- Aditya Birla Money Ltd (ABML) — where required to process demat/trading account opening or broking-related services, since broking is offered under our authorized person/franchise arrangement with ABML
- Automation tools we use internally (such as workflow/email/messaging automation) solely to route your enquiry to our team
We do not share your data with advertisers or unrelated third parties.
4. Cookies
This website may use basic cookies or local browser storage for functional purposes (such as remembering your preferences on this site). We do not use third-party tracking or advertising cookies at this time.
5. Data Retention
We retain contact form submissions and enquiry records only as long as necessary to respond to you and maintain business records, in line with applicable regulatory requirements for our broking/financial services activities.
6. Your Rights
You may request access to, correction of, or deletion of the personal information you've shared with us by contacting us using the details below.
7. Changes to This Policy
We may update this policy from time to time. The "Last updated" date at the top will reflect the most recent revision.
8. Contact Us
For any privacy-related questions, reach us at officialsmscapital@gmail.com or +91-7007568879.